Whittlestone breastfeeding range
Few companies have created a name for themselves in the highly safety- and quality-conscious health industry, as the Whittestone, Inc. Within a span of about six years, after being taken over from its New Zealand owners in 1998, the company has carved a superniche area within the highly specialized segment of breastpumps. While competing with the biggies in the industry, the company has not lost sight of its customer - the caring, doting mom, who is the very reason of its existence.
Its gradually becoming a rare sight these days - moms taking full time off from their work in order to breastfeed their babies in the privacy and four walls of their homes. With companies such as Whittlestone offering them highly convenient breastfeeding solutions, moms can send that fax, attend board and staff meetings, trade on the stock exchange and do whatever job they are doing, without foregoing the pleasure of feeding their bundle of joy with their own milk.
The Whittlestone range addresses the very small nitty-gritties that a mother precisely needs in her day-to-day breastpumping experience. The company has patented its Whittlestone Breast Expresser, which has revolutionized the breastpump industry. Unlike the traditional pump, the Expresser has an ultra-comfortable technology that simulates nature's own suckling-releasing-relaxing cycle of the infant. This technology not only fully lets down the engorged breasts, its rhythm prompts the mother's anatomy to produce more of the bountiful milk.
Whittlestone, in recognition of the mother's demand, has come out with the concept of renting out their Expresser pumps through their retail outlets. With this one stroke, hordes of mothers, who would love using a superior breast pump, but could not afford doing so, now find the equipment within their reach.
For mothers who have the need, there is a Double Collection Kit that has two pieces each of the
collection bottle, connector, filter cap, washer and the express cup. The vacuum-pulsation tubing,
along with two bottle holders, need to be periodically cleaned in warm-to-boiling water. A cleaning
brush and an extra washer has been supplied in the kit - quite inexpensive for the manufacturer, but
a very thoughtful gesture indeed!
The Whittlestone Carrying bag is another customized product coming from the company's factory floor. All of the Expresser's components can be loosened and unplugged, and for each component, there is a compartment that snugly takes it in. The zippers are heavy-duty and meant to last for quite some time, for that next pregnancy, if any, down the road. The shoulder strap is comfortable and makes light of any weight that the mom might feel while walking down the road to her office or back home.
Milk collection bottles are a must for moms who might be away from their infants for an extended period of time. Smart mothers express milk into these bottles and storage bags whenever the breasts are engorged, and then proceed to label them. If there are any baby sitters, instructions are given to the person to feed the baby from the oldest labelled bottle first! This ensures that not a drop of the precious food is spoilt or wasted. As with all containers, it is prudent to sterilize these bottles and bags periodically.
Only a nursing and expressing mom knows the discomfort of damp bras. The company has understood this problem of the mother fully well, and has come out with washable breast pads, that can be carried around in discreet carriers. The pads are made from pure cotton, which sit quite comfortably against the tender breast skin. There are four different varieties of such pads - from flannelled and lined, to flat-laced and contour-laced; each of them catering to the different demands of that discerning mother.
For mothers who find having to express milk in the public an embarrassing experience, there is the lightweight and airy blanket that aids in completing the pumping work in dignified privacy. If the child is nursing in a public place, its attention is prevented from getting distracted, and it can concentrate fully on the task at hand - that of filling its tummy with life-giving mother's milk!
Rounding off its breastfeeding range is the company's pillow, that has been designed so as to position the child in a comfortable angle, while it is engaged in suckling at the breasts. With an adjustable strap, the child gets that out-of-the-world experience while it is busy satisfying its hunger pangs.